Usual Suspects asked us to create a design that would feature on their new company car; a Toyota IQ. (Well, to tell you the full story, it’s the Toyota IQ that featured in this commercial as show on Dutch TV.)
It was created by Cynthia Iurinic, and we’re damn proud. She has boldly visualised their motto; Heart, Brains and Balls. The project was divided in two stages; one that explored the styles Cradle of Design has to offer, the designers involved in this stage were; Hoax, Janneke de Rooij, Anja Groten, Teresa Ozario, Justin Blyth, Cynthia Iurinic and Eugenio Ormas.
Usual Suspects chose Cynthia’s photo-realistic style to form the base of further exploration. This is the final result.
