The KebabGeneratie is an initiative by Daan Horbach and Pjotr Eijkenboom. The initiative aims to bring the experience of cultural content (in its broadest form) to a younger audience.
Their vision is to engage ‘Gen Y’ by encouraging them to partake in activities that will take place in a setting more familiar to them than theaters and auditoriums. The approach is two-fold, one will be an online platform with cross-cultural news ranging from the disciplines of theater, dance, film, photo, music and autonomous art. The other a night full of festivities unpacking the previously described disciplines in a crossdisciplinairy -spectator=participant night called; Iets Anders (Something Else).
Cradle of Design is involved in two ways with the KebabGeneratie; their visual identity was signed for by Anja Groten. Her inspiration and thought process;
Inspired by the rich colours of kebab store promotion material, different coloured stripes form the base of the KebabGeneratie´s identity. The KebabGeneratie sign is drawn in one stroke, easy to reproduce with all sorts of drawing tools. It is inspired by the Anarchy sign and the usage of the white colour during the provo movement in the 60´s to illustrate the slightly activist twist in the KebabGeneratie’s motive.
Cradle of Design’s founder Len Hulsbos has committed himself to strategic advice on design and communication as well as advice in the several projects the initiative is taking on.
Website will be online soon.