A cloud of creativity for design development.
Cradle of Design is a process oriented company. This means we function based on a certain philosophy that adheres to our core values. The processes are ‘fluid’, meaning when we start a project with one of our clients the chosen process is taken into investigation and fine-tuned to the specific needs of our client.
Old-Skool Shuffle.
We offer you a range of our designers to give their insights on the brief you (or your client) have provided. We will do the work-assignment for you, take care of all communication, and deliver within 7 days. With the insights of our talents you can extend the creative base upon which to operate for the further development of the concept. You could use it as an indication of the possibilities towards your client, or as inspiration for yourself.
Designers involved: 5-20
Work submitted per designer: 2-5
Timeframe: 7 days
Touching the cloud.
Through a video briefing (5-10 minutes) you will instruct our designers what you expect, this video message will be posted in the community, to which our designers (limited to the first 30) can react upon your video, the initial reactions (short 10 line (written)) description of what they think and how they think they’ll fill in your brief will be delivered to you 2 days later, upon which you make a selection of 2-10 designers, who will, within a week after your green light, have either; between 2-10 initial sketches on your posted project, or 1-3 worked out concepts. Just the way you like it.
Designers involved: (30) whole community; (step 2) 2-10
Work submitted per designer: (30) respondents 10 lines; (step 2) (sketch) 2-10 / (concept) 1-3
Timeframe: 10 days
Planting seeds.
You have a client, the client has an idea about his or her direction to go, but, you’re not sure whether this would be the way to go. You give us a call; give us some info about the client-company/brand, target-group, ideas, vision, and mission. We will give you an insight into the future. Basically you give us a blank page upon which we will give you the ‘far-out’ possibilities with the generic information you have given us. Inspiration without boundaries.
Designers involved: Depends upon how far you’d like to strech it
Work submitted per designer; 1-2
Timeframe; 7-10 days
Renaissance.
Sometimes you need something new, fresh, this can be a start-up, or a complete re-do of an existing entity. In order to make sure you’ve gone through all the possibilities, we offer you the possibility of giving us the ‘old’ with the limits of the new strategy and it’s directions. This will happen through a fully integrated approach, we will send someone over to ‘sit-in’ with you and your client, as a full partner in the process, in order to, together, steer away on a new course into the beautiful endless opportunities of the empty future.
Designers involved: to be determined
Work submitted per designer: to be determined
Timeframe: to be determined
Early harvest.
Our designers, being a group of 150 young designers selected by an international board of ‘design experts’ are, what one could call, the future-sense of design. This on itself is nice to know, but what is possibly better, is the fact that, for instance for a client you want to spice up a bit, our designers are available for a project-based internship. This means they will be part of the entire process; start to end, within your organisation, with our ‘communications-octopus’ sitting in during meetings, and as a part of the project in terms of the ‘managerial’ side of the story for Cradle. This way you can try out new talent; have an outside look on inside problems and, which is also an asset to the process, a trained communication expert, complementing the package. All with full confidentiality included, bien sure.
Designers involved: 1-3 (+1 communication octopus)
Work submitted per designer: not relevant
Timeframe: project timeframe
Outsource the course.
Having 150 of the most talented young graphic designers means you need to keep them sharp, and quite frankly, we prefer to push them a nudge further, if you’re not afraid of doing something new, we’ll help you out. Due to the current changes in business, mass-communication is not as effective anymore, and things that are communicated in a subtle way more often picked up than in your face messages. Leading to the following. If your brand is well established, has a solid base and works like a Swiss clockwork on steroids, you might think, I’m alright, thanks. The thing is, standing still is running back and design, especially limited editions, are a great brand vitaliser, facilitator, can function as collectors-items or simply a good reminder why people use your products, you care about what they see. If done well, obviously. We have the capacity of delivering 300 designs in 7 days. Give us a call.
Dress up the tub.
Events are interesting little gatherings. Quite often the people going there go there with a certain idea and mission. What we have seen is that a lot of these events are not very ‘designed’ there is barely any look and feel, which often results, due to the locations, in a cold, not very enthusiastic atmosphere. Try to think yourself in the bathtub in TL-light or in a tub surrounded with candles and roseleaves. Alright. We’ll help you out.
Designers involved: your call
Work submitted per designer: your call
Timeframe: 2 weeks
Alice in Wonderland.
Let our talents tell you a story, in images. Creating a story about your brand, is something you have probably been doing for a while, yet, most likely not a story that could not be ‘heard’ with your eyes closed. We’re talking a visual story; what kind of images fit your brand, the feeling it is supposed to revoke in your consumers, what colours feel closest to home? All these questions can be addressed in a story without words; let us paint your story.
Designers involved: 3-20
Work submitted per designer: 1
Timeframe: 7 days