Cradle of Design was the dream of Len Hulsbos, but could never have been established without the help of these people:
David Fellah / CEO; Designit
Designit is one of the most influential strategic design agencies in Europe, with 6 offices primarily in Europe (Copenhagen, Aarhus (DK), Oslo, Munich, Paris) and recently opened up a new office in Shanghai. Their connection to the Danish Design Council, as well as the UK Design Council, proves their innovative and leading part in the development in the field of design, in the broadest sense. David’s contribution is one that is inspired by the developments he sees in the field of design and the methods employed in development thereof.
Paul Hughes / Strategic Director; Lava Design
Lava Design is considered the leading graphic design agency in Amsterdam. With years of experience and a close connection to the development of the field of design and education (having been graduation coordinator at Yale, HALO academy and several other institutes) Paul’s contribution to Cradle of Design is more a lifestyle choice than anything else.
Dan Germain / Head Creative; Innocent Drinks
Innocent Drinks is one of the world’s fastest growing companies. Innocent’s business is one build up out of sustainable thought. Every single thing they do is considered in the greater scheme of things; CO2 emissions, packaging material, the ingredients they put into their products, every time the question; Are we doing this in the most sustainable way there is? As Head Creative, Dan is the one responsible for every aspect of their creative-communication. Dan’s contribution, through his previous experiences in the creative field, is one that takes consumer oriented design to another level.